Glyphs 4

Branding, Web

Glyphs is a popular font design software.
When launching the fourth major update, we were faced with the challenge of evolving the brand without losing its core identity. We designed a new brand positioning and identity that reflects the strengths of the newest version, as well as the core values inherited from previous ones.

 

Glyphs has always prioritised its users in its development process. We did the same to develop the brand’s strategy, gathering insights from real users around the world to understand what they love about the brand and convert that into real value. This process revealed that the most valueable about Glyphs is its ability to simplify design processes.

The variable claim “Design. Love the process”, was born from the simple idea that Glyphs is the only font design software that empowers any kind of designer, allowing them to enjoy the creative process.

 

As Glyphs 3 icon was made up of three parts to symbolise the version number—designed by Pentagram—, we decided that Glyphs 4’s should respect that logic.

We have developed a modular system that displays pixel-perfect precision and adapts seamlessly to screens.

While demonstrating its evolution, the software’s visual identity is retained through a unique and modern symbol.

We designed a number 4 using the same geometric pieces as the icon. Since ‘four’ and ‘for’ sound the same, we were able to visually convey the brand’s main message: Glyphs is not just for typography experts, but for many different types of designer.

 

 

 

The same logic was applied to the secondary apps developed by Glyphs, enabling consistency throughout the icon system.

 

 

 

The visual identity is inspired by the icon’s geometry: clean and simple, it reflects how easy the software is to use.

The brand’s verbal language moves away from technical and intimidating language. It speaks to designers in a friendly and passionate voice, focusing on simple messages. Glyphs is easy, intuitive and enjoyable for creating any type of graphic design.

Fonts: Idris Sharp. Made in Glyphs by Pascal Zoghbi. | Lettering: «Abrazo». Made in Glyphs by Yani & Guille. | Pictos: Persona. | Made in Glyphs by Sergio Ramírez Flores. | Logos: Pez. Made in Glyphs by Typejockeys. | Icons: ZDF. Made in Glyphs by Carrois Type Design. 

 

 

The website has been simplified and reorganised to provide a user-friendly digital experience for learning Glyphs and connecting with the global community. You’ll never be left to struggle alone!

We also replaced the abstract graphics and based all communication on images and videos displaying real users’ projects in the actual Glyphs 4 interface.